Ain't No Loyalist Like A Zombie Loyalist
Imagine a world where relationships are forged, sales are made, and new and repeat business is driven, all by the customers you currently have.
Imagine a world where the one true differential of your business isn't price or location, but rather, customer service.
It's already here, and if you're not focusing on it, you're going to be eliminated. Welcome to the world of the Zombie Loyalist, customers who, when treated well, will do your PR and Marketing for you to their network, automatically, every time.
Forget Yelp. Forget Trip Advisor. The new review will be every single customer, online, every single time, without a second thought. As networks become ubiquitous, and every customer's actions are public for the world to see, whether new customers choose you or your competitor will be entirely based on how you've already treated others in their network.
The opportunities for new customers and revenue growth are huge - but so are the pitfalls.
In this fast-paced, funny, and actionable talk, best selling author Peter Shankman talks about how you can create Zombie Loyalists for your own business - And breed each customer to bring all of their friends to you as well, every single time.
