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Saturday, May 30 • 1:30pm - 2:45pm
Cattitude Check: How Your Content Can Save Shelter Cats

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Cattitude Check: How Your Content Can Save Shelter Cats

We have a “cat”astrophe on our hands! PetSmart Charities’ research reveals negative stereotypes are hurting cats. What’s worse, they’re more likely to be euthanized in shelters than dogs, and 1/3 of people claim they wouldn’t even consider adopting a cat. What gives?

As bloggers,  you’re an important part of the solution. Join us as we explore how your content can help our feline friends. Get tips from PetSmart Charities’ top photographers on capturing cat images, because let’s face it: it’s hard! You’ll also learn how user-generated content can increase engagement among your audience while generating a positive buzz for cats and cat parents on the Internet.

Finally, you’ll get a sneak peek at PetSmart Charities’ upcoming campaign encouraging cat lovers to declare their cat pride. You will be among the first to join us in a social movement to get more people to love cats. 


Speakers
avatar for Karilynn Galiotos

Karilynn Galiotos

Social Media Specialist, PetSmart Charities
Karilynn Galiotos is the Digital Content and Social Media Specialist at PetSmart Charities. She handles PetSmart Charities’ day-to-day social media presence and creates online content including blogs, videos and graphics that highlight the organization’s lifesaving work. Karilynn has also worked in television news for 5 years. She’s held a few different positions in the newsroom, including reporter, anchor and producer at CBS... Read More →
avatar for Heather Vana

Heather Vana

Online Communications Manager, PetSmart Charities
Heather Vana is PetSmart Charities Online Communications Manager. She ensures PetSmart Charities online presence and content strategy furthers its mission to save the lives of homeless pets. Previously, she managed online communications for Tellabs, a telecommunications company. In her spare time, she enjoys running, hiking and doing yoga in Arizona's beautiful outdoors, and spending time with her husband and two dogs, Bailey and Guinness.



Saturday May 30, 2015 1:30pm - 2:45pm
Two Rivers

Attendees (33)