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Thursday, May 28 • 1:00pm - 4:00pm
How to Find & Tell Your Stories for Social Media Success: A Rescue & Shelter Marketing Workshop FULL

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This session is specifically designed for shelters and shelter workers/volunteers.
  • Learn the critical elements of a powerful story. 
  • Understand how to mine your organization for content “gold” (i.e., what you have to offer) and identify the stories that would be most interesting and shareable.
  • Practical tools and tips (what to do + what NOT to do) to package and distribute your story on social media and traditional media platforms.


Speakers
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Blogger Outreach and Communications Manag, BlogPaws
Felissa is the creator of Two Little Cavaliers, http://twolittlecavaliers.com , and has been the BlogPaws Blogger Outreach and Communications Manager since March of 2012. Felissa reaches out to bloggers to ensure they have the information, knowledge, and education necessary to carry out successful campaigns for BlogPaws clients. Felissa most recently took on the role of Director of Social Media and Technology for the newly formed Reformed... Read More →
avatar for Caroline Golon

Caroline Golon

High Paw Media - PR Agency, High Paw Media
In 2009, BlogPaws co-founder Caroline Golon launched her first pet-focused site, cat humor blog, Romeo the Cat, with a purpose: to use the proceeds from the blog to raise money and awareness for animal rescues and shelters. Since then, Golon has raised more than $85,000 through sponsorship programs and individual donations for nearly 40 shelters and rescues. Golon’s fundraising work has been featured in USA Today, Peoplepets.com, The New York... Read More →
avatar for Sybil Stershic

Sybil Stershic

President, Quality Service Marketing
Sybil F. Stershic, president of Quality Service Marketing, is a pet-lover and accomplished business professional that helps service-based organizations strengthen employee-customer relationships. A respected thought leader on engaging employees and volunteers through internal marketing, she is the author of the Quality Service Marketing blog and the award winning book, Share of Mind, Share of Heart – Marketing Tools of Engagement for... Read More →



Thursday May 28, 2015 1:00pm - 4:00pm
Oaklands

Attendees (30)


Waitlist (5)