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Saturday, May 30 • 1:30pm - 2:45pm
Key Legal Developments Affecting Sweepstakes, Contests, Social Media

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This session will address a broad array of legal regulations and guidelines we face today on subjects such as: social media, digital media, sweepstakes, contests and games, privacy and intellectual property. It makes your head start to spin just by mentioning all those subjects in one sentence!

We’ll review what an illegal lottery is and what elements would make it illegal. The degree of effort that is being required to enter sweepstakes and contests is currently a big trend in social media. Participants can earn extra entries by performing different tasks and challenges. So how much is too much time and effort can you really require? Some tasks may not fall within the illegal lottery category; however they may raise Can/Spam or endorsement issues with the FTC.

Social Media platforms including Facebook, Pinterest and Twitter each also have their own set of guidelines. If you don’t follow them you not only run the risk of having your social media site shut down, but those of your participants as well. Some other items we’ll discuss will be what to look out for when running a user-generated contest, the re-use of third party social media content and celebrity tweets/posts and trademark infringements. 

avatar for Donna DeClemente

Donna DeClemente

Primary blogger, Donna's Promo Talk, DDC Marketing
 Donna DeClemente is the primary blogger for Donna’s Promo Talk, which was launched in February, 2007.  This blog is written for marketers to help keep them up to date on the latest promotions, trends and legal issues affecting the industry and the integration of promotional and social media marketing. After holding several key agency positions, including agency president at a top 100 promotional marketing firm, she founded... Read More →

Saturday May 30, 2015 1:30pm - 2:45pm
McGavock's Ballroom B

Attendees (31)